Mercado Bitcoin
2026 — PresentLeading design at Mercado Bitcoin, Latin America's largest crypto platform, with the mission to scale from 4M to 25M customers by 2030 through product expansion and experience excellence.
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I'm Sergio Menezes
Design leader focused on craft, systems, business and building products people love.
The Journey
Nubank
2023 — 2026Led design for the world's largest digital bank, serving 100M+ customers across Latin America. Focused on Nubank's Business Account (PJ), scaling from 1M to 6M customers by expanding the product portfolio and elevating the end-to-end experience.
Conta Simples
2021 — 2023Founded and led the design function at Conta Simples, building one of Brazil's leading business banking platforms for mid and large companies. Scaled from 16K to 100K+ customers through portfolio expansion and experience evolution.
BanQi
2020 — 2021Designed the onboarding experience for banQi, enabling financial inclusion at scale for a platform that grew to 10M+ customers.
YDUQS
2019 — 2020Designed digital learning platforms across Estácio, IBMEC, and Wyden — products that reimagined online education in Brazil.
Senac Brasil
2017 — 2019Built the foundations of my design career, working on educational platforms that unified digital experiences across thousands of locations in Brazil.
Philosophy
“We are all builders before we are leaders. Beyond scaling teams, shipping products, and driving results, the real goal is to create things that genuinely improve how people live, work, and grow.”
About me
I'm Head of Design at Mercado Bitcoin, leading the design organization to scale the platform from 4M to 25M customers by 2030. Previously, I led design for Nubank Enterprises, scaling from 1M to 6M customers. Before that, I founded and led design at Conta Simples and contributed to financial inclusion at banQi, helping scale the platform to 10M+ users. My work focuses on turning complexity into clarity, building products that scale across business, technology, and design.